Consumer Behaviour and PR Training

Consumer Behaviour and PR - Level 5

Consumer behaviour is a conscious decision to make a purchase. If you wish to boost your career in sales and marketing and understand the types of consumer buying decisions, here’s an excellent course for you. Consumer Behaviour and PR Level 5 is designed to teach individuals what consumer behaviour is all about, factors that influence behaviour, consumer behaviour and loyalty and consumer behaviour and satisfaction. It is imperative that businesses and organisations fully understand the needs of customers and how to satisfy them, in order to survive and thrive in the business world today. These consumer requirements can only be met, if it is well understood and products and services are designed to cater to such requirements.

Consumer Behaviour and PR Level 5 will provide the foundation you need to advance in your current role or explore new and potential opportunities. There are key topics discussed in this course such as the focus on techniques related to PR, market research, customer relations and ideas to promote products and services.

The Consumer Behaviour and PR Level 5 course offers essential information and clear descriptions on consumer behaviour and value drivers, model of consumer behaviour and the role CRM plays in consumer behaviour. This is a CPD accredited course that will demonstrate to potential employers your dedication to continuous learning, and the chance to excel in the field.

Why You Should Consider Taking this Course at 1Training?

1Training is a leading online provider for several accrediting bodies, and provides learners the opportunity to take this exclusive Course awarded by CPD. At 1Training, we give our fullest attention to our learners’ needs and ensure they have the necessary information required to proceed with the training.

Learners who register will be given excellent support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.

Learning Outcomes

• Understand the role of consumer behaviour and PR
• Learn consumer involvement in buying decisions
• Understand the step by step decision-making process
• Understand factors influencing consumer behaviour
• Learn the different consumer buying decisions
• Earn a recognised qualification to help pursue new job opportunities

COURSE CURRICULUM

Module 01 : Consumer Behavior

Module 02 : Case Study: Virtual Smoking And Apps – The New Frontier Of Cigarette Marketing Communications

Module 03 : Perception

Module 04 : Case Study: Contiki Australia

Module 05 : Case Study: Pinterest – Who Am I?

Module 06 : Case Study: Irish Whiskey Enjoying A Resurgence

Module 07 : Case: White Ribbon New Zealand – Using Public Relations To Raise Awareness Of Violence Against Women

Module 08 : Overview

Module 09 : Public Relations

Module 10 : Sponsorships

Module 11 : Case Study: Nab, The Banking Rebel, Says It’s Time To Break Up

Module 12 : Case: Do Shock Tactics Generate Behavioural Change?

Module 13 : Case Study: Do Not Knock

Access Duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course. The course is self-paced and you can complete it in stages, revisiting the lessons at any time.

Method of assessment

In order to qualify in the course ‘Consumer Behaviour and PR Level 5’ successfully, learners will take an online test with each module being rounded off with multiple-choice questions. This online test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification

Upon the successful completion of the course, you will be awarded the “Certificate in Consumer Behaviour and PR – Level 5”.

Awarding Bodies

CPD is a leading awarding body in the United Kingdom that meets an excellent standard of high quality education. CPD is committed towards the enhancement of proficiency and personal skills in order to develop learners’ skills and abilities. CPD ensures that both practical and academic qualifications assist individuals to re-skill or up-skill and maintain a competitive advantage in their chosen industry.

This course is recommended for,

• Business Owners
• Professionals in Sales & Marketing
• Advertising Professionals

• Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.
• A Level 4 or above qualification is desired
• A sound educational background is recommended

The Certificate in Consumer Behaviour and PR Level 5 will improve your candidature for a number of jobs in the sales and marketing sectors. Given below are job titles you can compete for,

• Business Owner – £95,000 (Approximately)
• Marketing Manager – £75,000 (Approximately)
• Sales Manager – £70,000 (Approximately)
• Advertising Manager – £76,000 (Approximately)

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